Would You Watch An Ad To Avoid An ATM Fee?

A recent story on CNN featured a new company, Free ATMs NYC offering non-bank ATM services without fees.  In exchange, customers view ads during the transaction and receive a reminder ad printed on the receipt.  The story generated considerable buzz in New York with mentions in “New York Magazine”, “The Village Voice”, “The New York [...]

Why the New Facebook “Timeline” is like George Orwell’s “1984″

Changing history is now possible…at least on Facebook

Updated: Could Media Planning Have Prevented the Lowe’s “All American Muslim” Meltdown?

Cancelling a program or suspending advertising in a program because ratings are below a set threshold is and always has been acceptable practice.

Social Media Doesn’t Make Us Miserable. Being Miserable Makes Us Miserable

Social Media doesn’t make us more or less social than we were and it doesn’t make us any more or less miserable, It merely amplifies the social traits already there.

5 Reasons TV’s “Death” is Not Imminent

I love know-it-all media pundits, especially those with an agenda to promote. You know the kind I mean: ______ will be the death of _____.  It will be gone in five years. We’ve been hearing this for years.  In the 1950′s, television signaled the death of movies, yet today, Hollywood’s income is strong.  Cable was [...]

Why It Would Be Good To Have Arbitron Back in the TV Ratings Game

Those of us in the world of media buying have long railed about the seemingly arbitrary nature of television ratings, so when I read Arbitron COO Sean Creamer suggests using his company’s “Personal People Meters” as a tool for measuring television audience, my interest was piqued to say the least. Competition is always a good [...]